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Servus TV partners up with Sky in German Bundesliga deal

Servus TV, the Austrian commercial broadcaster owned by the Red Bull Media House division of Red Bull, has struck a sublicensing deal with pay-television broadcaster Sky Deutschland for rights to the Bundesliga, the top division of German club football.

Under the deal, Servus will show six live games from the second half of the 2017-18 Bundesliga season. Sky holds rights to the league in both Germany and Austria.

The partnership will commence on February 10 with Bayern Munich v Schalke 04. The other matches to be scheduled so far are: RB Leipzig v Borussia Dortmund (March 3), RB Leipzig v Bayern Munich (March 18) and Borussia Dortmund v Bayern Munich (on match day 28). RB Leipzig is owned by Red Bull.

For the match transmissions, Servus TV will take over the Sky signal on its Austrian channel. The agreement also covers live streaming rights for Servus TV, with geo-blocking in place to restrict this to Austrian consumers.

Christine Scheil, managing director of Sky Österreich, said: “With Servus TV we already have a reliable partnership with the Erste Bank Eishockey Liga and can look forward to a successful cooperation. The cooperation in the German Bundesliga is another intelligent link between pay-TV and free-TV, which enables us to present one of our top products to an even wider audience.”