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Seven deal gives free-to-air exposure to EPL friendly games

Australian commercial broadcaster Seven Network has acquired the broadcast rights to two football friendlies featuring English Premier League clubs that will take place in the country in July.

An A-League All Star team, comprising the best players from Australia’s top flight, will face Premier League champion Manchester United on July 20 in Sydney, while Melbourne Victory will play host to Liverpool on July 24.

Both matches will be broadcast on free-to-air television via the Seven Network, while they will also be live streamed online and across various mobile devices.

Tim Worner, chief executive of the Seven Network, said: “These are going to be huge events. They sold out straight away and we expect a big audience to be engaged before, during and after the games. Big, live sport – now available across not just our broadcast television platform but online and other tablet apps as well -underpins a lot of Seven’s strategy and these games certainly fit that bill.”