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Seven signs Twitter partnership ahead of Rio 2016

Australian commercial broadcaster Seven has agreed a content partnership with social media platform Twitter ahead of its return as a rights partner of the Olympic Games.

Under the deal between Seven and the Australian division of Twitter, viewers will be able to watch video clips of Seven’s content from the upcoming summer Olympic Games in Rio de Janeiro with pre-roll adverts of up to six seconds.

Online coverage through Twitter will include Rio 2016 programming ranging from sports to news to entertainment. The Australian newspaper said Twitter and Seven will share revenue from the advertising.

“With 90 per cent of video content on Twitter consumed via mobile, the deal represents a significant opportunity to amplify multi-screen audiences,” Seven said in a statement.

In August 2014, Seven acquired media rights in Australia for the next three editions of the Olympic Games. The deal covers the 2016 and 2020 summer Olympics in Rio and Tokyo respectively, as well as the 2018 winter Games in PyeongChang, South Korea.

Seven’s last Olympic Games broadcast following two decades as the home of the Games in Australia was the 2008 edition in Beijing.