Sports media company Seven3Sports has acquired rights for football’s 2014 Fifa World Cup across the Indian subcontinent.
Seven3Sports acquired the rights from media company Multi Screen Media, the owner of pay-television broadcaster Sony Six.
The sublicensing deal, which excludes India, covers Pakistan, Sri Lanka, Bangladesh, Nepal and the Maldives.
According to the Indian Television news website, the agreement includes exclusive free-to-air terrestrial coverage and non-exclusive pay-television coverage as well as mobile and broadband rights.