SFR Sport acquires Diamond League rights

The SFR Sport division of French telecommunications company SFR has acquired rights in the country for the Diamond League athletics series.

The deal will run for three years, from 2017 to 2019.

SFR Sport will show exclusive coverage of 13 meetings during the 2017 campaign across its various platforms.

Pay-television broadcaster Canal Plus has the rights to the other event in the series, in Monaco on July 21. Canal Plus has rights to the event through to 2020.

The Diamond League season begins this season in Doha on May 5 and concludes in Brussels on August 31.

SFR Sport, which already has a rights deal with the French Athletics Federation, has replaced beIN Media Group as the series’ primary rights-holder in France.