South African VOD service Showmax is trialling the streaming of live and pre-recorded sport in the country.
The trial has been launched during the ongoing Cricket World Cup, with Showmax offering live South Africa matches and extended highlights from the tournament’s domestic rights-holder, pay-television broadcaster SuperSport.
Ahead of the tournament, SuperSport listed Showmax as one of the services it would employ to ensure multi-platform coverage of the World Cup.
Showmax is making the trial available to a randomly-selected group of customers, with content also set to feature SuperSport magazine and talk shows, other live professional and amateur events such as domestic rugby union competition the SuperSport Rugby Challenge and sport-focused movies and documentaries.
Responding to a customer query on Twitter, Showmax said that while there are no current plans to offer a full roster of sports, it does intend to try different content on the service over time.