HomeNewsSouth Africa

Showmax tests sports coverage in South Africa

South African VOD service Showmax is trialling the streaming of live and pre-recorded sport in the country.

The trial has been launched during the ongoing Cricket World Cup, with Showmax offering live South Africa matches and extended highlights from the tournament’s domestic rights-holder, pay-television broadcaster SuperSport.

Ahead of the tournament, SuperSport listed Showmax as one of the services it would employ to ensure multi-platform coverage of the World Cup.

Showmax is making the trial available to a randomly-selected group of customers, with content also set to feature SuperSport magazine and talk shows, other live professional and amateur events such as domestic rugby union competition the SuperSport Rugby Challenge and sport-focused movies and documentaries.

Responding to a customer query on Twitter, Showmax said that while there are no current plans to offer a full roster of sports, it does intend to try different content on the service over time.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.