Showtime takes Mayweather-McGregor direct to consumer

US pay-television broadcaster Showtime has moved to open up access to its coverage of the forthcoming fight between former world champion boxer Floyd Mayweather Jr and mixed martial arts star Conor McGregor by taking it direct to consumer.

In addition to traditional pay-per-view options through Showtime PPV, the broadcaster has announced that the event will be made available through a number of other means.

The event will be available for purchase via telco and streaming providers in the US, as well as the Ultimate Fighting Championship’s UFC.tv platform.

For the first time, Showtime will also make the boxing event available directly to consumers on ShowtimePPV.com and through the Showtime PPV application available on Apple mobile and Apple TV devices.

In addition, consumers on the Showtime PPV website and application will have access to a special free trial for the Showtime standalone streaming service and CBS All Access. Showtime will offer additional content on the app and website for free, including fight content leading up to the main event.

The event will take place at the T-Mobile Arena in the US city of Las Vegas on August 26. It is being produced and distributed live by Showtime PPV and promoted by Mayweather Promotions.