Sinclair Broadcast Group, which owns 191 local television stations across the United States, have launched an OTT platform known as STIRR which will offer sporting content. STIRR will be a free, ad-supported service.
A new channel, STIRR Sports will be produced by Sinclair. Among existing sports networks, STIRR also includes Stadium, The T (powered by Tennis Channel) and the World Poker Tour.
Sinclair president and chief executive Christopher Ripley said in a statement: “With the launch of STIRR, we intend to offer audiences an easy, convenient and free way to watch live local and national channels, as well access a deep selection of on-demand programming.”