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Sinclair Broadcast Group launches free OTT platform

Sinclair Broadcast Group, which owns 191 local television stations across the United States, have launched an OTT platform known as STIRR which will offer sporting content.  STIRR will be a free, ad-supported service.

A new channel, STIRR Sports will be produced by Sinclair. Among existing sports networks, STIRR also includes Stadium, The T (powered by Tennis Channel) and the World Poker Tour.

Sinclair president and chief executive Christopher Ripley said in a statement: “With the launch of STIRR, we intend to offer audiences an easy, convenient and free way to watch live local and national channels, as well access a deep selection of on-demand programming.”