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SIS appoints new commercial director

SIS, a provider of end-to-end products and services to the betting and broadcast industries, has appointed Ian Baynes as its new commercial director to further drive the company’s international expansion strategy.

Baynes has previously worked in the betting and gaming industry, formerly holding the position of regional vice-president EMEA at IGT, and joins SIS from digital marketing agency Fluid Ads where he was global commercial director.

In his new role, Baynes will be responsible for SIS’s Sales function, tasked with increasing the company’s international penetration and commercial revenues, as well as maximising opportunities with existing customers.

Richard Ames, chief executive of SIS, said: “The business has made great progress in the last 18 months, in expanding into new territories and online, and Ian’s international sales experience will only help us enhance our efforts in new markets over the next few years.”

Baynes added: “It’s an exciting period for the business as new products such as the 24/7 Live Channels and Competitive Gaming gain traction with operators across the globe.

“I’m looking forward to helping the company achieve its ambitious plans in extending its presence across the world, as well as supporting our existing operator partners to continue to drive their betting revenues.”