UK pay-television broadcaster Sky has further strengthened its content portfolio for the Premier League by securing a three-season deal for the league's video clips rights.
The deal, which runs from 2016-17 to 2018-19, includes clips from every Premier League match, content that will be made available to Sky Sports’ mobile and online users, with packages including in-match content and highlights.
As part of the deal, Sky Sports has entered an exclusive distribution partnership with News UK that will see clips also made available across the newspaper group’s digital services for The Sunday Times, The Times and The Sun.
News UK currently holds Premier League clips rights as part of a three-season deal, from 2013-14 to 2015-16.
Sky Sports managing director Barney Francis said: “Sky Sports is the home of the Premier League and this will allow us to offer our customers even more content across mobile and online. The way people watch sport is changing rapidly and this agreement ensures Sky Sports will continue to offer the best coverage across TV, mobile, online and social media.”
Mike Darcey, chief executive of News UK, added: “It was a competitive process with lots of interest from across the industry, which is testament to the innovation displayed by, and intuitive marketing campaigns created by, teams at News UK since first winning the rights in 2013. This new partnership with Sky Sports will undoubtedly bring a better product to market for our customers.”
In February, Sky secured exclusive television rights to the Premier League from 2016-17 to 2018-19, winning five of the packages available and increasing the number of live games to 126 per season.