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Sky, Virgin Media extend UK partnership

UK pay-television operator Virgin Media has extended a deal to carry Sky’s pay-television channels, including the Sky Sports channels.

Under the multi-year contract announced on Thursday, Sky’s sports, entertainment and cinema channels will continue to be available on Virgin Media’s television platform, with Virgin customers set to be offered new Ultra HD linear and additional video-on-demand content from Sky next year.

The new content will include live sports in UHD, while Virgin will continue to offer access to all Sky Box Office pay-per-view events.

The pact was last extended in May 2014. That deal was set to run for at least five years and was an extension of an existing three-year agreement between the two companies.