HomeNewsUnited Kingdom

Sky, BT extend cross-supply arrangement

Sky and BT have extended and expanded an agreement through which the rival UK pay-television broadcasters share content across each other’s platforms.

According to the Rapid TV News website, the new agreement will result in Sky becoming BT’s exclusive distribution partner in Ireland.

As part of the deal, Sky Ireland customers will receive access to Sky Sports and BT Sport through a single Sky TV subscription from the 2019-20 football season onward.

Sky and BT first teamed up in December 2017, with a landmark multi-year deal ensuring BT TV customers are able to sign up for all content available through Sky’s Now TV platform, including the Sky Sports channels. BT is also able to sell Now TV passes directly to BT customers.

The new agreement marks the first time Sky customers will have access to BT Sport directly as part of a Sky bundle or on a standalone basis and across all Sky platforms. BT TV customers will also be able to record Now TV content from the 2019-20 season onward.

Sky UK chief executive Stephen van Rooyen said: “With Now TV at the heart of BT’s TV offering, Sky’s TV entertainment brands will be available to all UK consumers through every major pay-TV service, and we also open up a new revenue stream for our business.”

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.