HomeNewsCricketUnited Kingdom

Sky dedicates channel to Cricket World Cup

UK pay-television broadcaster Sky will dedicate a channel to the 2015 Cricket World Cup for the duration of the national team tournament.

For six weeks from 6am on February 13, Sky Sports 2 will become Sky Sports World Cup and provide more than 1,000 hours of action, including live coverage of all 49 matches at the one-day international event, which will be co-hosted by Australia and New Zealand.

The Verdict programme will accompany all England World Cup matches, starting with the national team’s eagerly anticipated clash with Australia in Melbourne on the tournament’s opening day.

Sky subscribers will also be able to watch the action on-demand and on laptop, mobile and selected tablet devices via the Sky Go service.

Sky undertook a similar rebranding move in 2013, re-naming Sky Sports 2 as Sky Sports Ashes for the duration of England’s summer schedule against Australia.

Most recent

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

The English Premier League was a benefactor of sterling’s decline in the wake of the UK’s decision to leave the European Union in June 2016.