HomeNewsGolfGermany

Sky Deutschland retains The Open, PGA Championship in golf majors portfolio

German pay-television broadcaster Sky Deutschland has agreed multi-year extensions to its rights deals for men’s golf majors The Open and the PGA Championship.

The contracts with the two tournaments cover exclusive live broadcasting rights via satellite and cable, IPTV, web and mobile in Germany, Austria and Switzerland. They will remain in Sky’s major portfolio alongside The Masters, for which the broadcaster extended its contract in October.

Sky also holds rights in Germany to the Ryder Cup, the US PGA Tour, the European Tour and the four tournaments of the World Golf Championships.

The 2019 PGA Championship will be held in Farmingdale, New York from May 16-19 as the second major of the year. The 2019 Open is being hosted at Royal Portrush in Northern Ireland from July 14-21.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.