UK pay-television Sky has incorporated the BT Sport channels into two new subscription packages, allowing customers to access the latter’s content without a separate contract with the telco.
The change, which came into effect on Friday (February 21), means Sky customers are able to view BT’s four sports channels in combination with Sky’s eight sports channels in a ‘Sky Sports and BT Sport’ package or a ‘Sky Sports and BT Sport, plus Sky Entertainment’ package.
The two packages cost £35 (€41.09/$44.45) per month and £47 per month, respectively, which represent reductions of 35 per cent and 40 per cent on standalone subscriptions.
BT Sport channels will also be available on Sky’s digital service Sky Go for those who purchase either of the two packages.
BT Sport still remains available on the Sky platform as a bolt-on option, with the £25-per-month subscription paid directly to BT. Sky and BT agreed a mutual carriage deal in 2017.
Sky’s integration of BT Sport into its own sports offer is part of a reciprocal agreement with BT that saw the integration of Sky’s OTT service, NowTV, into the telco’s platform.