Italian pay-television broadcaster Sky Italia has said it would be willing to pay more for exclusive pay-television rights to Serie A football for the three-year period spanning the 2015-16 to 2017-18 seasons, according to Gazzetta dello Sport.
The newspaper said Sky is keen to see Lega Serie A introduce packages of exclusive rights for broadcast on a single platform.
Sky said it would be ready to pay more than the current €561m ($763m) per season under its current deal for the 2012-13 to 2014-15 period, should such a model be introduced.
Serie A clubs met on Friday to discuss the issue of how to maintain the value of the league’s domestic broadcast rights and increase revenue from overseas rights.
The 20 clubs of Serie A met the league’s main domestic broadcasters, Sky Italia and commercial broadcaster Mediaset, along with the MP & Silva agency, which sells the league’s international rights.