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Sky reclaims Premier League from DAZN in Germany and Austria

Pay-television broadcaster Sky Deutschland has today reclaimed English Premier League rights in Germany and Austria from 2019-20, taking back rights it lost to DAZN three years ago.

As well as Germany and Austria, Sky will also hold exclusive German-language rights in Switzerland, Luxembourg and Liechtenstein. The deal will run for three seasons, from 2019-20 to 2021-22. The agreement includes extensive clip and highlights rights.

The league received bids for the rights on Monday (October 1) between 10am and 12pm UK time.

In December 2015, digital media company DAZN replaced Sky as the Premier League’s broadcast partner in these same markets. DAZN had bid aggressively to dislodge Sky, increasing the fee by about 250 per cent.

The return of the Premier League to Sky’s portfolio means it will hold rights to almost all premium sport in the country, including Germany’s Bundesliga, the DFB-Pokal and Uefa’s Champions League.

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