Sky Sports acquire rights to The Match

UK pay-television broadcaster Sky has picked up rights to the golf showpiece event ‘The Match: Tiger vs Phil”.

The Match is an 18-hole match play event which will pit US golfers Tiger Woods and Phil Mickleson against each other to win prize money of $9m (€7.9m). The event will take place today (November 23) in Las Vegas. It will be broadcast on the Sky Sports Golf channel.

Sky will cover five hours of live coverage of the event, using the US pay-television channel TNT Sports live feed. TNT Sports is owned by US media group Turner Broadcasting System. Turner is owned by WarnerMedia, which acquired the global distribution rights to The Match.

Sky is dominant over golf coverage in the UK. It has recently renewed its rights to golf’s European Tour and currently broadcasts the; Open Championship, US PGA Tour, and US Open.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.