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Sky, Whistle Sports launch football social media channel

UK pay-television broadcaster Sky and US cross-platform media network Whistle Sports have launched a new social media channel dedicated to creating original football content.

Operating under Sky’s ‘Soccer AM’ brand, the new channel will be accessible via multiple platforms in regions around the world.

The channel will also have a presence on various social media networks such as Twitter and Facebook, as well as its own channel on video-sharing website YouTube.

Content will include original programming, videos and posts.

The launch marks the first collaboration since Sky in October 2014 invested $7m (€6.2m) in Whistle Sports.