Mexican telecommunications company América Móvil has agreed to sell on exclusive domestic media rights for the 2014 winter Olympic Games to state-owned broadcaster Canal 22, according to the Reforma newspaper.
Arturo Elías Ayub, a spokesman for América Móvil, which is owned by tycoon Carlos Slim, did not say whether the sublicensing deal included rights for the 2016 summer Olympics.
In March, América Móvil announced that it had acquired rights across Latin America for the 2014 winter Olympics in Sochi and the 2016 summer Games in Rio de Janeiro. The deal, which excluded Brazil, the host country of the 2016 Games, covered Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
The deal between América Móvil and Canal 22 is expected to be unveiled tomorrow (Wednesday).
In 2011, Slim stopped advertising with Mexico’s two main broadcasters, Televisa and TV Azteca, following a dispute over telephone and advertising rates, according to Forbes. The news website added that Canal 22 has a much smaller audience than Televisa and TV Azteca.