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Snapchat signs football highlights deal in Mena with beIN Sports

(Photo illustration by Justin Sullivan/Getty Images)

Pay-television broadcaster beIN Sports has agreed a deal with Snap Inc, the parent company of social media platform Snapchat, to deliver football content to the platform's users in the Middle East and North Africa.

Snapchat users in the region will be able to follow beIN’s football highlights on the Discover tab. The deal has been signed ahead of the 2022 Fifa World Cup in Qatar, to which beIN has the exclusive rights in the Mena region.

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