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Sony picks up Mzansi Super League rights in India

Sony Pictures Network has acquired media rights in the Indian Subcontinent to the Mzansi Super League, the T20 competition operated by Cricket South Africa.

Pay-television broadcaster Sony was the clear favourite to acquire the rights as it shows a wide array of non-domestic T20 leagues in the region, including Cricket Australia’s Big Bash League. Its pay-television rival Star holds rights to all Indian domestic and international cricket across all formats.

The deal was completed with the Global Sports Commerce agency, which acquired international media rights to the MSL last month. GSC specialises in sponsorship sales but will hold international media rights to the league for the next five years, from 2018 to 2022.

The MSL will begin on Friday, November 16 and will last for exactly one month. Domestic rights are held by public-service broadcaster SABC, which acquired the rights for no upfront cost.