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Sony Six swoops for Euro 2016 rights

Indian sports and entertainment pay-television channel Sony Six has acquired the exclusive broadcast rights to the Uefa Euro 2016 football tournament across the Indian subcontinent.

Sony Six will broadcast live all 51 games from the national team competition, which will be hosted by France.

Having broadcast 2014 Fifa World Cup qualifying games, Sony Six said the Euro 2016 deal marks its first successful acquisition of a major professional football competition.

Man Jit Singh, chief executive of Sony Six’s parent company MSM, said: “Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the Uefa Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country.”