South Korea’s JBTC acquires rights for World Cup qualifiers

South Korean broadcaster JBTC has acquired rights to the South Korean national team’s first two matches in the final round of qualifying for the 2014 Fifa World Cup football tournament, in a deal with the World Sport Group agency.

The deal secured nationwide television coverage of South Korea’s away match against Qatar on June 8, and the home game against Lebanon on June 12.

JBTC was awarded the rights after the World Sport Group agency was unable to agree a deal with a consortium of Korean broadcasters which included KBS, MBC and SBS.

World Sport Group said the consortium refused to match the rights fee paid for the equivalent package of rights for 2010 World Cup qualifiers.

“While World Sport Group sincerely regrets the failure to agree a deal with the Korean TV consortium, the company is duty-bound to work in the commercial interests of all 46 member associations of the Asian Football Confederation (AFC) and was therefore unable to accept the terms on offer,” the agency said.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.