New Zealand telco Spark has further bolstered the sports portfolio of its fledgling Spark Sports OTT platform, acquiring rights to the Women’s Tennis Association (WTA) Tour and the International Champions Cup pre-season football tournament.
Its deal for WTA rights runs for three years, from 2019 to 2021, and was sold by WTA Media, the joint venture between the WTA and digital sports media company DAZN Group.
Spark will broadcast the ICC for the next two years, covering 2019 and 2020, after agreeing a deal with the IMG agency, which distributes global rights to the tournament. IMG sealed its deal with tournament organiser Relevant Sports Group earlier this year.
Spark launched its OTT platform in March, having acquired rights to the Formula One motor racing championship, the English Premier League, Uefa Champions League football, European club rugby union competition the Champions Cup, North American basketball league the NBA, and the World Rally Championship.
It has since added a host of boxing, golf, athletics and esports rights.