SPFL breaks into Indian market with Sony Six deal

The Scottish Professional Football League has agreed a three-year rights partnership with Indian sports and entertainment pay-television channel Sony Six, with the agreement set to mark the first time Scottish top division football has been broadcast in India.

The contract, brokered by the MP & Silva agency, covers the 2013-14 to 2015-16 seasons and will see Sony Six showcase the Premiership and League One competitions in India.

The agreement with Sony Six includes broadcast rights for more than 70 SPFL matches across all platforms and devices, including television, mobile and internet media platforms.
The deal aims to build on Sony Six’s football content, which currently includes rights to broadcast the 2014 Fifa World Cup qualification matches, Uefa Euro 2016, qualifiers for Euro 2016 and the European qualifiers for World Cup 2018.

N P Singh, chief operating officer of Sony Six’s parent company MSM India, said: “The acquisition continues our momentum in establishing our foothold into diverse sports offerings. The Scottish Premiership is a great sporting property that will not only help us develop this sport in India but also continue to expand the fan base of football in India.”