Sponsor Hisense to offer Uefa.tv on smart TVs

Uefa, football’s European governing body, has expanded the reach of its Uefa.tv over-the-top streaming platform after reaching an agreement to launch the service on Hisense and Toshiba televisions.

From today (Wednesday), Uefa.tv will be available on Hisense and Toshiba televisions in Europe through their ‘VIDAAA Smart TV’ operating system. The system will then be deployed outside of Europe in the coming months and Hisense hopes that “millions” of televisions will offer the app by the end of the year.

Hisense will become the first TV manufacturer to offer Uefa.tv on its televisions, and customers will be able to sign up to the platform for free using a registration process within the app. Existing Uefa digital account holders will be able to log in with their usual credentials.

Hisense has an existing relationship with Uefa as a sponsor of the body’s national team competitions. Hisense became a sponsor of Uefa ahead of the 2016 European Championship in France.

Uefa launched its OTT platform in June last year, with the service providing a range of on-demand content including match re-runs, highlights, magazine show programming, player features and more.

Live content includes streams of Uefa’s youth, women’s and futsal competitions, as well as coverage of competition draws. Following the postponement of this summer’s Uefa European Championship due to Covid-19, Uefa is celebrating classic Euro moments with match re-runs, ‘On This Day features’, famous goals and curated playlists throughout June and July.

Following the Covid-19 outbreak, Uefa opened up Uefa.tv to show classic Champions League, Europa League and European Championship matches, with the service having also launched on Apple TV, Android TV and Amazon Fire TV.