Sport TV builds on NBA relationship with expanded deal

Portuguese pay-television broadcaster Sport TV has extended its long-running rights deal with the NBA in an agreement that adds access to the cable and satellite channel operated by the North American basketball league.

The NBA and Sport TV have been partners for two decades and the multi-year extension will see around-the-clock programming through NBA TV as well as a record number of weekly live primetime games throughout the season starting from 8.30pm WET.

As part of the NBA’s most extensive partnership with Sport TV, the company will broadcast more than 200 live games per season, including live weekend primetime games as part of the league’s NBA Saturdays and NBA Sundays Europe-wide weekend primetime initiative.

As a new addition to the partnership, Sport TV subscribers will have access to the NBA TV channel at no additional cost, adding to the live games that are broadcast daily throughout the season.