Sport TV to launch 4K channel

Portuguese pay-television broadcaster Sport TV is launching a new 4K channel to showcase its football coverage.

SportTV 4K UHD will launch on Sunday with coverage of the domestic Primeira Liga clash between Sporting and FC Porto.

Thirty games across the Primeira Liga and Spain’s LaLiga will be broadcast in 4K over the course of the 2017-18 season.

The channel will be available free of charge until the end of the year for NOS, Meo and Vodafone Portugal subscribers.

Portuguese newspaper Diário de Notícias said the channel will initially focus on games featuring Portugal’s top teams – Benfica, Sporting and FC Porto – along with Real Madrid and Barcelona.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.