HomeNewsEsportsGermany

Sport1 adds eFootball.Pro League to growing esports portfolio

German sports broadcaster Sport1 has agreed a deal with sports and betting-related services company Sportradar to acquire rights for this seasons eFootball.Pro League in Germany, Austria and Switzerland.

Sport1 launched a dedicated esports channel in January, eSports1, and coverage of the eFootball.Pro League will add to a current portfolio that includes rights to events from esport organisations ESL and Blizzard Entertainment.

Sport1’s coverage of the eFootball.Pro League will begin on February 23, with live coverage on eSports1 as well as on YouTube and the Sport1’s OTT platform, Sport1.de. Coverage of the league begins halfway through the season, which kicked-off in December, however it has also picked up archive rights allowing it to exploit previous match-weeks.

The eFootball.Pro League was founded by Barcelona football player Gerard Piqué, and owned by his esports company Esports Media Rights. EMR works with entertainment and gaming company Konami, which developed Pro Evolution Soccer, the game which the eFootball.Pro League is based on.

EMR and Konami agreed a deal in February 2018 with Sportradar for the later to distribute global media rights to all EMR events – including the eFootball.Pro League.

Most recent

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

Uefa’s national-team rights revenue in Japan is set to shrink in the 2018-19 to 2021-22 cycle, covering Euro 2020, with demand hit by next year’s Tokyo Olympics and last year’s collapse of the MP & Silva agency.

The value of FIM Speedway World Championship rights in the UK held up in a new three-year deal, from 2019 to 2021, despite incumbent rights-holder BT Sport facing no serious competition.