Sport1 partners ESL ahead of esports channel launch

German sports broadcaster Sport1 has signed a content partnership with esports organisation ESL.

The two-year deal will showcase ESL events via the broadcaster’s new eSports1 channel, which is due to launch tomorrow (Thursday).

Sport1 announced in November that it would be launching eSports1 in Germany, Austria and Switzerland this month.

As well as live event coverage, the pay-TV channel will provide tournament highlights and in-house content.

ESL organises competitions in games such as League of Legends, Dota 2 and Clash Royale.

Sport1 will this year broadcast high-profile events including ESL One Katowice, ESL One Mumbai and ESL One Birmingham, as well as League of Legends European Masters tournaments and the Red Bull MEO powered by ESL Clash Royale competition.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.