Sportdigital Fussball is latest broadcaster to embrace Onefootball’s PPV model

Onefootball, the digital platform offering pay-per-view streaming of football, has signed an agreement to offer live games from the suite of football competitions broadcast by Sportdigital Fussball, the subscription broadcaster in German-speaking countries.

Through the tie-up, the Onefootball app will offer games from ten different competitions at a cost of €1.99 ($2.17) per game to users in Germany, Austria and Switzerland. The price in Switzerland has been set at CHF2.20.

European domestic leagues that form part of the offering include the Netherlands’ Eredivisie, Poland’s Ekstraklasa, Portugal’s Liga NOS and the Czech Republic’s Fortuna Liga. Pay-per-view access to matches from Australia’s A-League, the Chinese Super League and Japan’s J.League are also available, along with the Copa do Brasil, Argentina’s Copa de la Superliga and the Concacaf Champions League.

The matches will be available on Onefootball from this weekend onwards and with all fixtures that are broadcast on Sportdigital Fussball’s linear channel available with German commentary. Additional ‘optional’ matches streamed on the platform (that are not available on the linear channel) will also be available through Onefootball (with original commentary).

Onefootball’s agreement is similar in nature to the revenue-share agreement signed with Germany pay-television broadcaster Sky Deutschland for PPV streaming of second-tier 2. Bundesliga and DFB Pokal matches.

Onefootball, which was founded in 2008 and employs 200 staff at its Berlin headquarters, is especially aimed at a younger target audience and promotes itself as platform on which live football can be watched “with just a few clicks”. The pay-per-view billing is handled by the Apple iTunes or Google Play store.

Having initially made its name as a provider of football news, data and statistics, Onefootball has been branching out into the live streaming sector.

Onefootball also has an agreement with pay-TV broadcaster Eleven Sports to deliver PPV streaming of the latter’s Bundesliga, LaLiga and Serie A coverage in Belgium and Luxembourg. A deal was also signed towards the end of last season to allow UK users to watch Eleven Sports’ LaLiga matches on a pay-per-view basis.

In recent years, Sportdigital has marketed its “Football Around The World” concept and promoted itself as “The Football Channel” and cemented its positioning as a football broadcaster with its rebranding in August. Outside of the ten properties covered by the Onefootball agreement, the broadcaster also holds rights to the top-tier leagues in Belgium and Russia, England’s second-tier Championship and the Copa Libertadores.

A monthly subscription to the platform is priced at €5.99 per month (or €49.99 per year). There is a third option of a two-hour pass for €1.99.