Sportdigital secures Eredivisie rights extension

German pay-television broadcaster Sportdigital has agreed a four-year extension to its rights deal for the Eredivisie, the top division of Dutch football.

The agreement takes in the four seasons from 2014-15 to 2017-18 and was signed ahead of the new Eredivisie season on Friday.

Sportdigital commenced its 2014-15 Eredivisie broadcasts on Sunday with ADO Den Haag’s game against Feyenoord and reigning champion Ajax’s clash against Vitesse Arnhem.