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Sportitalia acquires Swedish, Danish, Australian football league rights

Digital terrestrial television broadcaster Sportitalia has acquired rights to Swedish, Danish and Australian league football.

The properties will be shown on its new SI Only Football channel, which will launch on July 1.

The broadcaster has also picked up rights to French, Danish and Scottish national cup competitions as well as Dutch club Ajax’s thematic channel Ajax TV.

These properties will also be shown on SI Only Football, alongside the International Champions Cup pre-season football tournament, which it recently acquired.

SI Only Football is one of four new channels Sportitalia is launching at the start of July, the others being Sportitalia HD, SI Motors (dedicated to motorsport) and SI Live24 (round-the-clock sports news).

Viewers will be able to access the new channels free of charge, without a set-top box or subscription, through the red button on a Smart TV remote control. They will also be available via the Sportitalia website.

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