Sportitalia expands Sportradar OTT deal with four new channels

Italian DTT sports broadcaster Sportitalia has expanded its OTT partnership with sports and betting-related services company Sportradar in a deal that will see the broadcaster launch four new HD channels from July.

Viewers will be able to access the new channels free of charge, without a set-top box or subscription, through the red button on a Smart TV remote control. They will also be available via the Sportitalia website.

The two companies originally entered into partnership in 2017. Under the terms of the agreement, Sportitalia provides all the content, while Sportradar provides the streaming platform and technical solution that power the channel’s 24/7 online streaming site as well as making Sportitalia’s shows available on demand.

Michele Criscitiello, Sportitalia chief executive, said: “We’ve enjoyed significant success during the first two years of our relationship with Sportradar and, given their expertise in the OTT and audiovisual fields, we’re convinced that will continue following the expansion of our partnership.”

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr