Italian DTT sports broadcaster Sportitalia has expanded its OTT partnership with sports and betting-related services company Sportradar in a deal that will see the broadcaster launch four new HD channels from July.
Viewers will be able to access the new channels free of charge, without a set-top box or subscription, through the red button on a Smart TV remote control. They will also be available via the Sportitalia website.
The two companies originally entered into partnership in 2017. Under the terms of the agreement, Sportitalia provides all the content, while Sportradar provides the streaming platform and technical solution that power the channel’s 24/7 online streaming site as well as making Sportitalia’s shows available on demand.
Michele Criscitiello, Sportitalia chief executive, said: “We’ve enjoyed significant success during the first two years of our relationship with Sportradar and, given their expertise in the OTT and audiovisual fields, we’re convinced that will continue following the expansion of our partnership.”