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SportKlub extends Premier League deal in Balkans

Pan-Balkan pay-television broadcaster SportKlub has extended a rights deal for the English Premier League, the top division of football in the country, in a deal with the IMG Media agency.

The deal runs for three seasons, from 2013-14 to 2015-16, and covers Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia.

SportKlub’s deal includes live or delayed coverage of all 380 matches per season.

“There are an increasing number of players in the English top flight from the region and therefore a great desire to watch live action on a regular basis,” IMG Media senior vice-president Victor Blundell said.