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Sportradar, PlaySight sign production, AI deal with EMBL

OTT platform and betting services company Sportradar and sports tech provider PlaySight have signed a deal with Belgium’s top-tier EuroMillions Basketball League to produce, augment and distribute its content.

Sportradar and PlaySight will combine to bring a “full-service” production of EMBL matches throughout the 2019-20 season, with matches broadcast live and on-demand via Sportradar’s OTT platform.  Live graphics provider LIGR will also embed automated graphics into the feed.

EMBL matches will be available throughout Belgium and internationally.

The parties declined to comment on how long the deal would run for, but told SportBusiness Media that it would be a “long-term cooperation”.

Every arena in the EMBL is now equipped with PlaySight’s AI and camera technology which allows for video officiating and breakdown for coaches, as well as instant replays.

Sportradar will then broadcast the feed via its OTT platform with the aim of maximising engagement and betting opportunities.

In a statement, EMBL general manager Wim Van de Keere praised the partnership agreement and said that it “will be a blueprint for other professional leagues across the world”.

Sportradar signed a similar partnership deal with Israeli basketball competition the Winner League in late 2018.

The new EMBL season begins on September 14.