Sportsfix attracts Australian investment

Sportsfix, a new OTT service for Southeast Asia, has secured further funding from Australian investment group IPO Wealth.

Terms of the agreement with the Melbourne-based company were not disclosed, with Sportsfix having announced its launch in Malaysia earlier this week.

Marcus Luer, executive chairman of Sportsfix, said: “Their team not only bring additional funding to Sportsfix but considerable expertise and relationships that we are confident will add substantial value to Sportsfix.”

IPO Wealth’s managing director, James Mawhinney, added: “Sportsfix was a natural choice for us given the Asean region has one of the highest uptake rates of mobile data consumption and a particularly keen interest in local and international sports.  

“Sportsfix’s business model of strategic expansion through telecommunication service providers makes absolute sense in rapidly obtaining market share.”

Sportsfix has launched in Malaysia through a partnership with telecommunications company Celcom.

Sportsfix features football content in the form of Indonesia’s Liga 1, the Chinese Super League, Thai Premier League and South Korea’s K League Classic.

Sportsfix is also offering the Philippine Basketball League, cricket featuring the Bangladesh national team and a host of mixed martial arts promotions.