Sportsman completes Spanish football hat-trick with cup rights

The Sportsman Media Group agency acquired rights in Germany, Austria, Switzerland and Liechtenstein for the final of Spanish football’s domestic cup competition the Copa del Rey and the Supercopa, the annual two-match contest between the winners of Spain’s league and cup.

The deal covers three seasons, from 2012-13 to 2014-15, according to the Marketing Deportivo website.

The acquisition follows the agency’s recent renewal with the Mediapro agency of the rights in Germany and Austria for Spanish football’s top-tier league, La Liga, in a three-year deal from 2012-13 to 2014-15.