HomeNewsMulti-SportSweden

Spring Media agency recruits Petter Werner to sales and acquisitions team

Sports media agency Spring Media has recruited Petter Werner, formally of the EBU and Lagardère, to its sales and acquisitions team in Stockholm.

It has also announced the appointment of Petter Norström as group chief financial officer, who will take responsibility over all financial aspects of Spring Media including subsidiaries Sportacentrs, Staylive and Fanseat.

Spring Media agreed a deal this month to acquire Fanseat, a global sports streaming service, from Finnish telco Elisa.

The company this year became exclusive advisors to the Belgian Pro League on its international media rights over the remainder of this season and 2019-20.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.