Spring Media announces Arsenal international distribution deal

The Spring Media agency has partnered with English football club Arsenal for exclusive worldwide distribution rights to the club’s international programming block and in-house content.

Spring Media will work with Arsenal Broadband, the club’s digital-media arm, to distribute a three-hour weekly programming block that includes delayed match coverage from Arsenal’s Premier League, European and FA Cup games.

The agency will additionally distribute two magazine programmes, Arsenal World and Arsenal 360, as part of the deal. The agreement also includes rights to Arsenal All Access, bite-sized clips produced by Arsenal’s in-house production team that provide behind-the-scenes access to the club.

The agreement excludes the UK and Ireland. The aim of the partnership is to increase the club’s engagement with its global fan base.