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Spring Media can ‘take bigger rights bets’ following investment and merger

Leading executives from Spring Media and Future Sports Agency

The recent investment in Spring Media and its merger with Future Sports Agency will allow the Stockholm-based sports marketing agency to take “bigger bets on rights”, according to chief executive Tobias Osmund.

Swedish investment company Helix Capital acquired a minority shareholding in Spring Media in a deal announced just over a month ago that has also led to the creation of a jointly-owned company alongside the Nordic-focused Future Sports Agency.

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