Spring Media to aid formation of new Swedish floorball league

The Association Swedish Super League (FSSL), the entity representing the country’s elite floorball clubs, has entered into a partnership with the Spring Media agency to advise on commercial rights for a new men’s and women’s league.

The planned competition, which would become the new top division of Swedish floorball, has come about after the Swedish Floorball Federation last month chose to end negotiations with the FSSL concerning media and commercial rights for the Swedish Super League (SSL). Consequently, the FSSL decided to launch a new league under its own control, with a scheduled start date of later this year.

The partnership with Spring extends over a five-year period and comprises commercial advisory services regarding media rights, broadcast production, and betting-related sponsorship rights.

Spring Media will oversee profiling, production and packaging of the new league, and then initiate discussions with national as well as international stakeholders.

“Sweden’s elite clubs lead the international development and the sport is one of the nation’s most popular in terms of audience figures and number of registered players,” Torsten Billing, partner at Spring Media, said.

“Our aim is to assist the clubs in their ambition to reinvigorate the league and support the commercial development so Sweden can remain in the forefront of international floorball.”