The Spring Media agency has agreed a deal with the Nordic-based STCC for exclusive media-rights distribution of the touring car championship in Nordic markets.
The Stockholm-based agency will assume licensing responsibilities for the seven STCC races held in 2020, including the premier Knutstorp event on May 15-16.
Spring Media will work with STCC organisers to relaunch the series and advise on distribution, TV production and over-the-top streaming services.
The agency will now initiate broadcast-rights negotiations as it seeks a host broadcaster for the STCC for the forthcoming seasons.
Christoffer Cederblad, commercial manager at Spring Media, said: “We will apply our expertise in rights licensing, production and digital distribution in order to maximise reach and revenue for STCC. We are very happy to be partnering with STCC and together develop the series to its full potential.”
In October 2017, Spring Media struck a five-year deal to distribute the media rights of the Elitserien, the top tier of Swedish speedway, on an exclusive basis from 2018 to 2022. Six months later, the agency launched a subscription OTT platform for the series.
During a busy 2019, Spring Media recently teamed up with UK-based media services company Red Bee to create Wnited, an international OTT platform for women’s football. The platform is scheduled to go live in the first quarter of 2020.
In October, Spring Media helped facilitate deals for Belgium’s Pro League in Italy, Germany, Russia, Ukraine, India, South Korea and the Middle East and North Africa.
Deals have also been agreed this year to distribute global media rights to the Grand Slam Jiu-Jitsu World Tour and the new European Cricket League, plus the international programming blocks of Arsenal and Chelsea, along with the purchase of Fanseat, a sports streaming service.