The Professional Squash Association (PSA) has sealed a long-term rights deal with international sports broadcaster Eurosport.
The agreement will run for five years, from 2016 to 2020.
Under the deal, Eurosport will become the new home of the PSA’s SquashTV digital service in Europe through the broadcaster’s online on-demand channel Eurosport Player. Eurosport will also show nearly 500 hours of squash action per year on OTT platforms.
Eurosport Player will show live coverage of all SquashTV events while selected highlights from major tournaments such as the British Open, US Open, PSA World Series Finals and PSA World Championship will be broadcast throughout Europe via the broadcaster’s mainstream linear channels.
“Since taking responsibility for TV rights ‘in-house’ in January our global television reach has more than doubled as we have added major networks such as beIN Sports, BT Sport, SuperSport, Ten Sports, Tennis Channel and more to our portfolio,” PSA chief executive Alex Gough said. “Eurosport is the latest top-class network to join this growing list and the agreement will take our product and the exploits of our players into millions of new homes and expose the sport to an entirely new audience across Europe in what is a massive moment in the history of squash broadcasting."
Eurosport chief executive Peter Hutton said: “This deal with the PSA is a step forward in our ambition to be the leading sports destination and a sign of our willingness to invest in content specifically for Eurosport Player. Eurosport is committed to fuel fans’ passion everywhere by delivering the best sport’s experience all year round and Eurosport Player is the perfect platform to deliver on this commitment to squash fans across Europe.”
Existing SquashTV customers will receive free access to Eurosport Player until the end of their current subscriptions.