Star India agrees multi-year rights deal with One Championship

Asian mixed martial arts promotion One Championship has agreed a multi-year rights deal with media company Star India.

Under the agreement, One events will be broadcast live on television in India through the Star Sports channels, while content will also be offered via OTT platform Hotstar.

Coverage will commence with the ‘A New Era’ event taking place in Tokyo, Japan on March 31. One currently does not host events in India.

One has free-to-air deals in most Asian territories, mostly for a nominal or no rights fee as part of the promotion’s exposure-focused strategy.


Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.