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Star India agrees multi-year rights deal with One Championship

Asian mixed martial arts promotion One Championship has agreed a multi-year rights deal with media company Star India.

Under the agreement, One events will be broadcast live on television in India through the Star Sports channels, while content will also be offered via OTT platform Hotstar.

Coverage will commence with the ‘A New Era’ event taking place in Tokyo, Japan on March 31. One currently does not host events in India.

One has free-to-air deals in most Asian territories, mostly for a nominal or no rights fee as part of the promotion’s exposure-focused strategy.