StarHub adds to tennis offering with beIN Sports 2 addition

Singapore telecoms operator StarHub has bolstered its tennis offering by reaching an agreement to launch the beIN Sports 2 channel via its StarHub Entertainment service.

The dedicated tennis channel is being made available to StarHub customers from today (Monday), adding content from the men’s ATP Tour.

The beIN Sports 2 channel features over 900 live matches per year from ATP 1000, 500 and 250 series tournaments, along with the annual Next Gen Finals, while it also provides weekly magazine shows and documentaries.

StarHub Entertainment subscribers already receive live coverage of the four annual grand slam tournaments, along with women’s WTA Tour tennis.

StarHub Entertainment customers with Sports Pass, Sports Group, and Sports d’Lite (IPTV subscriptions) or Go Max and Go Sports (internet TV subscription) will be offered beIN Sports 2 at no additional cost.

Elsewhere, the ATP has said its digital media channels enjoyed record-setting engagement last month, aided by the introduction of the inaugural ATP Cup in Brisbane, Perth and Sydney; “compelling storylines” at ATP 250 tournaments and a dramatic Australian Open.

Interactions on ATP social media channels hit an all-time high in January. From January 1 through to the end of the Australian Open on February 2, record monthly interactions were recorded on Facebook (2.39 million) and Instagram (11.5 million). Video views on Instagram alone reached a monthly record of 29.8 million.

ATP social media channels gained 130,000 new followers, while a total of 192 million video views were recorded across ATP and TennisTV social media channels. The channels also combined to register 788 million impressions and 25.8 million interactions.

ATPTour.com and ATPCup.com combined for 55.1 million page views during the same period, with 7.2 million users and 18.3 million sessions. ATPTour.com users were up 68 per cent compared to the same period in 2019.