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StarTimes grabs rights to Senegalese Ligue 1 for 10 seasons

StarTimes has completed another long-term deal for an African domestic league, this time in Senegal for the country’s top tier, Ligue 1.

Pay-television operator StarTimes has been attempting to acquire rights to a domestic league in a Francophone country for over two years, having previously tried and failed to acquire rights to the Cameroonian Elite One and the Côte d’Ivoire Ligue 1.

Its deal for exclusive pay-television rights to the Senegalese Ligue 1 will run for 10 seasons, from 2018-19 to 2027-28. StarTimes has similar ten-season deals for domestic leagues in Ghana and Uganda. Public-service broadcaster RTS will continue to show one Ligue 1 match per week.

The acquisition of a Francophone league aids StarTimes’ mission to expand its footprint in Francophone Africa, where pay-television operator Canal Plus dominates the market.