HomeNewsFootballSenegal

StarTimes grabs rights to Senegalese Ligue 1 for 10 seasons

StarTimes has completed another long-term deal for an African domestic league, this time in Senegal for the country’s top tier, Ligue 1.

Pay-television operator StarTimes has been attempting to acquire rights to a domestic league in a Francophone country for over two years, having previously tried and failed to acquire rights to the Cameroonian Elite One and the Côte d’Ivoire Ligue 1.

Its deal for exclusive pay-television rights to the Senegalese Ligue 1 will run for 10 seasons, from 2018-19 to 2027-28. StarTimes has similar ten-season deals for domestic leagues in Ghana and Uganda. Public-service broadcaster RTS will continue to show one Ligue 1 match per week.

The acquisition of a Francophone league aids StarTimes’ mission to expand its footprint in Francophone Africa, where pay-television operator Canal Plus dominates the market.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.