StarTimes seals German football deal

Pan-African pay-television operator StarTimes has confirmed a long-term rights deal for the Bundesliga, the top division of football in Germany.

An agreement between the two parties was first reported in the African media in March, but at the official signing ceremony yesterday (Tuesday) at an industry conference in Tianjin, China, it was confirmed that the deal would run for five years, from 2015-16 to 2019-20, rather than two, as originally stated.

The rights are exclusive in sub-Saharan Africa and include preview and review shows as well as live coverage.