State broadcaster picks up Egyptian league rights

Egyptian Television Network, the state-run broadcaster in Egypt, has acquired rights for the upcoming 2013-14 season of the country’s top-tier football Premier League.

The deal was worth LE70m (€7.4m/$10.1m), according to the Egyptian Football Association, the sport’s governing body in the country.

The state broadcaster will be responsible for sublicensing on the league’s rights to other channels.

The deal was agreed by a committee representing the league’s clubs. The country’s biggest club, Al-Ahly, has withdrawn from the committee in an effort to broker its own rights deal, but it remains unclear whether it will be allowed to do so by the national association and government.

“The Egyptian TV will exclusively broadcast the matches as the information ministry aims to lift any burdens off the Egyptian people, who should watch the matches without any pay-per-view subscriptions,” Information Minister Dorreya Sharaf El-Din told Ahram's Arabic news website.

The new season is scheduled to start on December 24.

Most recent

The English Premier League effectively softened its opposition to joint bids in its 2019-20 to 2021-22 rights sale in the Caribbean, agreeing a deal with a company specifically set up for the acquisition by telco Cable & Wireless Communications and mobile operator Digicel, the two main players in the region.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.